A Boutique Software Law Firm in Philadelphia, PA

Are You Launching a New App or Tech Startup in Philadelphia? I Can Help.

After a rewarding career in software product management and entrepreneurship, Attorney Joe Greco started his business law practice. He has the real-world experience you want in your corner.

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You're Looking for a Software Lawyer, but There's One Problem:

Most Lawyers Are Terrified of New Technology! But ESQx is Different.

Here's How We Help Entrepreneurs:

Strategic Guidance

Are you doing the right things in the right order? Have you considered your legal options? Do you know which path to take?

Statement of Work

You will need to negotiate with developers or third parties on terms of what gets built, what warranties are present, and how the product is delivered.

Operating Agreement

The “constitution” of your company. Don’t skip this. Instrumental to a sound foundation.

End User Agreement

The contract between you and your users. Becoming required in many jurisdictions. Essential.

Licensing & Insurance

Please don’t say you’re skipping this part! You need to be protected.

Terms & Conditions

Are you prepared to explain what users should expect from your service?

Intellectual Property

Joe has filed numerous trademarks and copyrights on behalf of businesses who want to protect themselves.

About Attorney


Joe Greco started his professional career in product development and eventually became a senior product manager in the software industry. He worked and oversaw projects in the millions of dollars before launching his own law firm. 

Joe believes entrepreneurship is a force for good and stands proudly for supporting the Philadelphia-area community. 

“I believe greatest thing one can attain in life is to set one’s own destiny. I see no better way to achieve that than by founding, owning, and operating a business that allows you to live the life you choose.” 

– Joe Greco

Key elements

Are You Ready for the Entrepreneur's Journey?

Many entrepreneurs are hard-working, motivated, and DIY-type people who like to move as fast as they possibly can. That can be both an advantage and a liability. Have you considered all of the necessary areas you need to understand to be successful? The tech entrepreneur’s journey usually will encompass the following areas:

  • Market Research: Before diving into app development, conduct thorough market research to identify the target audience, understand their needs, and explore potential competitors. This will help you refine your app idea and make it more relevant and competitive. 
  • Value Proposition: Ensure that your app idea addresses a specific problem or provides a unique value proposition to users. With so many apps in the market, having a clear USP can make your app stand out from the crowd.
  • Budget and Resources: Building an app can be expensive, so have a well-defined budget and secure the necessary resources to complete the development process. This might include hiring developers, designers, and other experts, as well as covering marketing costs.
  • Mobile Platforms: Decide whether you want to develop a native app (iOS or Android) or use cross-platform development tools. Each approach has its pros and cons, so choose the one that aligns with your target audience and budget.
  • User Experience (UX) and Design: A user-friendly and visually appealing design is crucial for app success. Invest time and effort in creating an intuitive and seamless user experience that encourages users to keep using your app.
  • App Development Team: If you don’t have the technical expertise, consider partnering with an experienced app development team. Look for local development agencies or freelancers with a good track record and positive reviews.
  • Legal and Regulatory Considerations: Make sure you comply with all relevant laws and regulations related to app development, data privacy, and intellectual property rights. Seek legal advice if needed.
  • Testing and Quality Assurance: Thoroughly test your app across various devices and platforms to identify and fix bugs and usability issues. Quality assurance is crucial to deliver a stable and reliable product.

Are You Tired of Working 9-5 at a Job You Hate?

Life Is Short. Build Something Great.

Make a Dent in the Universe

The decision to build a business from its inception is a highly personal experience—and to some people rising to a spiritual one—where the budding entrepreneur starts his or her journey as a life-long wage earner accustomed to paltry 3% yearly raises, endless corporate virtue signaling, and tyrannical bosses who stifle their autonomy, resulting in a bleak career path devoid of meaning and purpose. “I went to college for this?” they ask themselves on a daily basis.

Yet, all hope is not lost on the startup entrepreneur. With a lot of hard work, a little luck, and the support of their attorney at ESQx Business Law, they ascend to a self-actualized future where they cultivate a personal standard of excellence that radiates from their work life to their personal life, creating a virtuous cycle of improvement which elevates them to new levels of life satisfaction previously unimagined. This satisfaction is built on themes common to a happy life, including autonomy in one’s work, the ability to create a legacy, and the opportunity to take part in the American dream through free enterprise.

So, forgive us for asking so bluntly: what are you waiting for? In working with countless entrepreneurs, we believe there are three major qualities that they possess: real skills, dislike of mediocrity, and acceptance of risk. In fact, we’ve written extensively about this subject on our blog if you’re interested.
  • If you have skills, then you can sell these skills and therefore have the beginnings of a successful business. Period. 
  • If you dislike mediocrity, you will do well in 21st century America where it seems to be all around us. Do better than average and you will have extraordinary outcomes.
  • If you can conquer your fear of risk, you will flourish. Risk is what keeps people stuck. Without risk, there cannot be reward. Learn to control your fear of risk through meditation and Stoic philosophy.

Reviews From Satisfied Clients

I had a great experience working with Joe. Getting my trademark filed was a breeze. Will be working with him again. Thank you!

- samantha, Philadelphia

Joe was great throughout the entire engagement. He responded quickly to my emails/texts and provided me with top notch deliverables in a timely manner.

- Tyler, Conshohocken

Prompt, pleasant, and professional. Never going back to "big law" for my business needs.

- Nick, Gladwyne

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